Why has Jonathan Franzen become the face of birdwatching?

HBO has recently premiered a documentary about the migration of birds to Central Park and the people who take a great interest in watching them. Bird-watching has become a popular, delicate pastime and passion for many around the globe. The documentary, Birders: The Central Park Effect, captures an engrossing combination of bright-colored birds and the binocular adorning crowd that flocks to point and watch and sigh with disbelief. The footage truly is captivating, but unfortunately for viewers and birders alike, the documentary tends to center around American Novelist and boring-polo-shirt-enthusiast Jonathan Franzen. It's not that Franzen is not a legitimate birder himself, but amidst the gentle, chirping creatures and the alluring Central Park landscape, his voice is sure to bring you right back to reality. To be fair, Franzen certainly knows what he is talking about, but aren't there plenty of other professionals that know what they are talking about and make a living from it? Franzen does however posses the extraordinary skill of making his words seem much greater than the subject he is discussing. Take a look for yourself in the clip below.