Culture News

Lena Dunham and Jon Hamm go all Tim and Eric for New Yorker app

By J.E. Reich August 16, 2012

In a move to promote its new digital app, the New Yorker has launched a laugh-out loud tutorial web short featuring the likes of Jon Hamm and it-girl Lena Dunham -- good-naturedly lampooning itself in the process.

The ad, inspired by the cheese-tastic style of a 90's talk show, places John Hamm as its luddite host (who calls apps "iPhone appetizers" and the New Yorker "a horrible version of Rolling Stone"), and Lena Dunham as his guest (or rather, "Lanny Donham," star of the fictional Baby Mafia). The clip also features a cameo by Alex Karpovsky (of Girls fame) as a befuddled intern, and perhaps the most awkward handshake in history, with a side of a lecherous Jon Hamm leer.

And Lena Dunham? You can be our editor of the New Yorker, "busy editing things," any day.

TAGS: 1990s, Apps, Comedy, Magazines, Technology, Web Short,

John Hamm and Lena Dunham introduce the New Yorker iPhone app