Guardian covers the Three Little Pigs
And now for something completely different. British newspaper The Guardian has just launched a stunning online ad (or 'advert' as they say on the other side of the Atlantic) promoting its new open journalism project. Depicting a mock investigative report that gets to the bottom of the Three Little Pigs incident (complete with an asthmatic wolf captured on CCTV and a genteel pig sporting a waistcoat) the two-minute video is a masterpiece of subtlety, humour, and intelligence - all the things that consistently make mainstream British media so superior to anything we have over here.
The jury is still out, however, on the Open Journalism approach it promotes with such fanfare. Acknowledging the role of citizen journalists in shaping and contextualizing a story is one thing, abdicating one's responsibility to the hordes is another. It will be interesting to see what direction The Guardian will take. Or maybe they should just do more fairy tale mashups.
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