Publisher prints book with disappearing ink
Independent Argentinian publisher Eterna Cadencia thinks consumers aren't reading quickly enough. So it has decided to give buyers a little push by giving their books expiration dates. How you ask? By using a special ink that would make H.G. Wells proud.
Eterna Cadencia worked with Draftfcb Buenos Aires to develop a special disappearing ink that allows their books' text to fade to nothing two months after they are opened. Once exposed to sun and air, the ink in "The Book That Can't Wait" starts to disappear. Eterna Cadencia has already released an anthology of new Latin authors with this Houdini ink. The publisher created the disappearing ink in order to motivate buyers to read books more quickly so authors could develop a following and more books can hit the market quicker.
|The Book That Can't Wait|
Books News By Greg Dybec
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