William Selden

Culture Profile

Peter Saville

Iconic Graphic Designer By Stewart Mason

Defined album cover design in the 1980s, creating wonderfully tactile and pleasurable sleeves sometimes more worthwhile than the music they contained.

Alongside Vaughan Oliver's spookily atmospheric 4AD Records work, Peter Saville defined 1980s album cover design. Combining a brilliant sense of typography and layout with an exquisite eye for detail, his sleeves were wonderfully tactile and pleasurable objects, sometimes more worthwhile than the music they contained. His groundbreaking work for Factory Records also featured a puckish sense of conceptual humor: it was Saville who instituted Factory's legendarily all-inclusive numbering system when he decreed that his poster for Tony Wilson's first club night under that name was FAC 1. (Later catalogue entries included FAC 191, the cat that lived in the label-owned nightclub The Hacienda, itself numbered FAC 51.)

Besides iconic Factory work like Joy Division's Unknown Pleasures and New Order's "Blue Monday" single, Saville was also head designer at Virgin's short-lived post-punk imprint Dindisc Records, designing sleeves for the Monochrome Set and Orchestral Manoeuvres in the Dark. More mainstream work included covers for Roxy Music's Flesh and Blood and Peter Gabriel's So. In the 1990s, Saville moved into commercial advertising and high fashion, maintaining his trademark elegance for clients like Smart automobiles and the British department store Selfridges, and collaborating with designers like Yohji Yamamoto and Raf Simons.

 

TAGS: 1980s, cover art, graphic design, industrial design, modern design, Post-Punk, record sleeves, typography,

FACTS: ; Location: Manchester, United Kingdom; Peter Saville