This Week on PSFK: Culture Trends You Need to Know, Sept 24 - 30

Long distance connectivity, a twisted sense of nationalism, the reinvention of conventional objects, brand strategy and the emergence of independent brands are at the top of our lists on PSFK this week.

You'll want to these out for sure:

Coca-Cola Print Ad Becomes iPhone Speaker

To promote the online radio platform Coca-Cola.FM in Brazil, agency JWT turned a magazine into an amplifier.

Agency JWT turned Brazil's Capricho Magazine into an amplifier to promote the country's Coca-Cola.FM online radio platform. AgencySpy reports that JWT Brazil's chief integration officer Mauro Cavalletti and his team at Group JWT launched the new print effort to celebrate the platform turning one year old....[to read more, click here]

'Smart' Sex Toy Lets Long-Distance Lovers Connect in Real Time

The LovePalz motion sensing technology features two wi-fi enabled devices that simulate and convey your actions immediately.

We recently wrote about a kissing robot that let you smooch your love long distance, well LovePalz uses motion sensing technology to help long-distance couples stay connected on an even more intimate level. The wi-fi enabled device features two parts (‘Zeus' and ‘Hera'), which can be used miles apart to simulate and convey movements in real-time for a virtual sex experience. You each hold one device and it senses your actions and transmits them so they are physically reflected on the other device...[to read more, click here]

Artist Highlights National Stereotypes by Redesigning Countries' Flags

'Flagster Series' uses generalizing clichés and typography to recreate the familiar patriotic emblems.

When you think of Switzerland, what thoughts and images come to mind? The United States? Brazil? In the project Flagster Series, Russian artist Kirill Zaytsev recreates country flags with typography...[to read more, click here]

This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.

A collection of some standout business strategy, brand-building and digital media stories catching our attention; key themes we saw concentrate this week: the continued, ascending importance of design (and user experience, further examples of how the internet and connectivity have revolutionized manufactirung, an expanding market for independent makers...[to read more, click here]

Skip the Gym, Use An Office Chair to Get a Workout Instead

'OfficeGym' is a system with two resistance bands that attaches to the back of any chair, allowing the user to perform exercises for the chest, shoulders, arms, back, abs, and legs.

OfficeGym is an exercise system that fits on a chair backrest and "allows three-dimensional exercises, based on the principle of rotation." The piece of equipment attaches using flexible Velcro straps and lets you get in a quick workout at home or in the office...[to read more, click here].

Check back each week for a new installment of This Week on PSFK.