This Week on PSFK: Culture Trends You Need to Know, Sept 17 - 23

We can't get enough of the the design, culture & innovation site PSFK. This is where we get the lowdown on the latest ideas in technology, media, and all things digital -- and we think you should be clued in too. 

Take a peek at our critical picks from PSFK this week:

Nestle Embeds GPS in Chocolate bars for Real Life 'Golden Ticket' Contest 

The brand's ‘We Will Find You' promotion in the UK includes 6 trackable bars.

Nestlé‘s ‘We Will Find You' promotion in the UK is like a real-world Willy Wonka competition, with six of the brand's chocolate bars leading to a great prize. They look like normal bars but are fitted with GPS trackers. When the lucky person opens their wrapper it will activate and notify the prize team, who will locate them within 24 hours to deliver a check for £10,000...[read more here]

School uses Facebook Timeline to Teach History

Amsterdam school, 4e Gymnasium, uses the social network's feature to chronologically document major historical events. 

History classes have created a new approach to studying major historical events. Amsterdam-based school, 4e Gymnasium, has taken advantage of the popularity of Facebook and the user-friendly Timeline feature to inspire a curriculum. The page allows students to create posts, link various media, and create dialogue with fellow classmates...[read more here]

Samsung Mocks iPhone 5 Early Adopters in New Ad 

Samsung goes after Apple's influencers - poking fun at those who wait in line for the company's newest products.

Samsung‘s latest attack ad is here with an impressive turnaround time seeing that Apple just debuted the iPhone 5 a week ago. Name dropped and mocked are the larger screen, the controversial new Lightning dock connector, and LTE - old news to Samsung Galaxy S3 users. Samsung throws jabs at those waiting in line and throughout the commercial, viewers hear Apple fans describing the new iPhone's "mind-blowing" features. After a number of people walk by with their Galaxy phones, Apple fans waiting in line ask in disbelief: "Is that a Samsung?"...[read more here]

200-Year-Old Mansion Turned into a McDonald's

This might be the most beautiful fast food restaurant in the U.S., situated in a historical house.

You don't normally associate a McDonald's restaurant as being architecturally beautiful and grand, or refer to it as a landmark. Unless of course, you happen to visit the fast food restaurant in Long Island, just southeast of the state of New York. Spotted by Scouting NY, the 18th century Georgian mansion can only be recognized as a fast food joint by its understated sign on the front door....[read more here]

Site Calculates the 'Walkability' or Urban Neighborhoods 

Walkonomics judges and ranks 600, 000 streets in the US and UK to promote the health of local economies and their residents.

If you were ever curious as to the safety and condition of your neighborhood streets, also know as ‘walkability,' a website called Walkonomics now rates your surroundings by street to better inform pedestrians everywhere of the best and worst areas for walking...[read more here]