This Week on PSFK: Culture Trends You Need to Know, January 20-26

The internet is making the world smaller and smaller, bringing us closer and closer to people on the other side of the planet. What better way to celebrate the information super highway than spreading super funny (and terrifyingly realistic) mom rap?

This week's PSFK roundup is all about technology and globalization -- mostly used for good.

Wrangler’s Moisturizing Jeans Keep Legs Smooth

The ‘Denim Spa’ jeans come in three variations - Aloe Vera, Olive Extract, and Smooth Legs, and the effects last up to 15 days.

For people with dry skin, clothing manufacturer Wrangler is introducing a range of moisturizing jeans that will counteract the drying effects of denim. The ‘Denim Spa’ jeans come in three different styles that feature various moisturizers... [Read more here]

U.S. Employee Caught Outsourcing his job to China

In order to spend the day on eBay and Facebook, one man sent his tasks to foreign workers.

After a security check, a U.S. firm found one of its employees outsourcing his job overseas. The person in question is a software developer in his 40s, who paid just a fifth of his six-figure salary to a company based in China... [Read more here]

IBM Predicts Steampunk Will Be the Major Fashion Trend of 2013

The tech company has attempted to use only social media and online chatter as a way to predict cultural fluctuations -- but is their method sound?

Although IBM isn’t a brand known for its fashion sense, the company has predicted that fashion will take a retro-futuristic trend in 2013, with Steampunk being a major inspiration for brands. IBM made the prediction after measuring social sentiment... [Read more here]

Coca Cola Vending Machine Takes Coins of Any Currency

A concept design would see thirsty consumers using any cash they had at the multiple-currency drink dispensers.

While experimental Coca-Cola vending machines have recently accepted non-monetary currencies such as hugs and songs in exchange for beverages, students at the Miami Ad School Madrid have proposed a concept for a multiple currency Coca-Cola vending machine called “The Worldwide Machine.”... [Read more here]

Fiat Introduces A Modern View of Motherhood

The auto company has released a new music video length ad featuring the modern mum who 'does it all.'

You don’t get much less aspirational than the harassed mum character in the Fiat 500L advert. Stepping over the tide of kiddie-trash that sweeps over any family carpet, she raps out a readily identifiable tale... [Read more here]

Check back each week for a new installment of This Week on PSFK.