This Week on PSFK: Culture Trends You Need to Know, October 15-21

If it wasn't the depictions and reflections on big city life and wonderous uses of urbanscapes on PSFK this past week, it was questionable celebrity endorsements. How far is too far and how big is too big?

You be the judge and check these out:

Cross a French River on an Inflatable Trampoline Bridge 

This concept from agency AZC proposes creating an inflatable ‘bridge' across the Seine.

Paris-based architecture agency AZC has designed a concept bridge for the river Seine that offers contemporary urban enjoyment. Installed...[read more here]

Photographer Hides His Images In the Scenery Where He Took Them

French photographer blends reality and fiction together in photographic installation.

The line between fiction and reality just got even thinner - French photographer, Fred Lebain, took a trip to New York City and took pictures before returning to France to posterize the prints. He then returned to create installations where the photograph was originally taken, camouflaging the picture in the scene...[read more here]

Why is Adderall New York's Wonder Drug?

The prescription substance is capitalism's ultimate pill, dulling your personality levels and optimizing your productivity.

New Yorkers, it's fair to say, have something of a reputation. They're brusque and they're brash and they will trample you with their ambition. But it's not something in the water that makes them like this; it's something a lot of them are swallowing with expensive bottles of Smartwater. It's Adderall...[read more here]

Painted Yoga Experts Form Human Motorcycles

A body artist creates stunning poses of models as living bikes for the 2012 International Motorcycle Roadshow.

We are captivated by these new photos taken of body-painted models posing to form bikes. Trina Merry, fine art body painter from the San Francisco Bay area, was hired by i.d.e.a. to create stunning web art for...[read more here]

Has Brad Pitt Ruined His Acting Rep With His Hammy Ads For Chanel No. 5?

The star of Tree of Life and Seven has been chosen to be the first male spokesmodel of the 90 year old French fragrance. He may be the last.

Actor and philanthropist Brad Pitt has debuted as the first male face of CHANEL No. 5, the iconic French perfume by Gabrielle "Coco" Chanel first launched...[read more here]

Check back each week for a new installment of This Week on PSFK.