This Week on PSFK: Culture Trends You Need to Know, March 3rd- 9th

It was another great week for regular folks as techies continued to invent things we didn't even know we wanted. Most of us are just learning how to change the ink in our printers while these guys are figuring out how to make 4D things come out of them.

Just when you get used to the goofy design of 3D glasses, people are talking about 4D! And billboards once the favorite advertising medium for highway rib joints are now being used to make water? This is definitely not a week on PSFK you want to miss.

Billboard Makes Water From Air

Mayo DraftFCB created the generator, which gives residents of Lima in Peru clean drinking water.

Agency Mayo DraftFCB created the first billboard that produces potable water from the air for UTEC, the University of Engineering and Technology in Peru. Lima… [Read more here]

Nike’s Reactive, Kinetic Window Displays Change Shape

The flexibility of the brand's new collection.

Dutch creative agency designed a series of eight interactive window displays at Selfridges in London for Nike. The windows help show off the features of Nike’s products… [Read more here]

New Airline Seat Design Boosts Comfort in Economy Class

AirGo, a concept airline takes the pain out of sitting in the less expensive section.

One of the greatest feelings of guilt we get is when taking a transatlantic flight, we get tired and want to push our seat back. We genuinely feel bad for the poor passenger behind me who… [Read more here]

MIT Unveils Plans for 4D Printing

The printer would incorporate time as the fourth dimension, with 3D printed structures changing their form when activated.

3D printing is poised to disrupt nearly every industry, with applications ranging from replicating organs to constructing houses. But now MIT is looking even further into the future by introducing the idea of 4D printing… [Read more here]

Delta Demos Light Shower That Cures Jet Lag

The airline is showing off a concept shower at TED that recreates sunlight.

In a demo at the TED conference in Long Beach, California, Delta showed off a concept shower that could be used to help passengers recover from jet lag… [Read more here]

Check back each week for a new installment of This Week on PSFK.