Critical 5 PSFK Posts: Aug 27 - Sept 4

One of our most exciting discoveries of this past year has been getting to know the design, culture & innovation site PSFK. We've been stoked to get the lowdown on the latest ideas in technology, media, and all things digital -- and we think you should be clued in too.

Take a peek at our critical picks from PSFK this week:

Cut Food With An Electromagnetic Laser Instead Of A Knife

Cut food into desired shapes without the use of a blade

The kitchen of the future could have no knives. A conceptual design submitted to this year's James Dyson Award -- a competition for young designers to come up with problem-solving inventions-would have cooks placing food in a spherical pod to be cut into custom segments using lasers. Andrey Kokorin, the concept's author, wanted to solve... (read more here)

New York City Street Signs Get A Typographic Update

NYC will see a change to a font including upper and lower case letters.

In the interest of legibility and turning a fresh face, about 250,000 of New York City's street signs will soon be getting an interesting "typeface lift:" the all-caps Federal Highway Administration (FHWA) series font, casually known as Highway Gothic... (read more here)

Delayed Response Mirrors Show Drunk Drivers How Slow Their Reflexes Are

‘Drunken Mirror' display to how reflexes decrease.

Everyone knows you shouldn't drive after drinking, but when drinking you typically don't exercise your best judgment. If potential drunk drivers could be targeted before they step into the car... (read more here)

Pharma To Launch Industry's First Social Game [PSFK London]

John Pugh of Boehringer Ingelheim talks about driving innovation with the new game Syrum.

John Pugh is the Director of Digital for Boehringer Ingelheim GmbH -- a group of pharmaceutical companies that specialize in research and development for prescription medicine products...(read more here)

Nike Creates Movie-Themed Sneakers That Only 'Weird' Kids Can Buy

Footwear brand teams up with LAIKA Studios for Twitter campaign.

To promote the August 17th release of ParaNorman last week, Nike is had a contest for fans to win 800 pairs of ParaNorman inspired shoes. Fans tweeted the @paranorman account with a picture of them being weird as a kid along with... (read more here)